Meet The Team

Justin Machell
Chief Executive Officer

"We realized there is a need for innovation to leverage technology, and to drive transformative insights from data that is readily available across the industry. To fill that need, we formed a team united by a common goal to create an outstanding product tailored specifically for the fresh produce industry."

Product & Sales Team

Brent Lewis

Product Manager


Frank Pernicano

Director of Engineering

Kevin Dorsett

Technical Architect

Rodney Rose

Software Engineer

Vincent White

Lead Software Engineer

User Experience

Charles Elliott

Director of User Experience

Kelly McCabe

Senior UX Architect

Suzie Berry

UX Architect