You Deserve Better Data

Bring your agribusiness to life through the power of data. We’ve got your back, every step of the way!

Aggregated Market

A transparent view, providing information to help marketers communicate effectively with growers.

Destination Benchmarks

Confirm your portfolio aligns with your go-to-market strategy and enhance your company’s performance in the market.

Origin Benchmarks

Benchmark your company’s quality and performance metrics to identify areas to unlock your full potential in the industry.

Freight Rate

Uncover opportunities to optimize your logistics by analyzing freight rates based on origin and destination miles.


Stay a step ahead and view the market trends for pack style changes and make timely adjustments and avoid repack.
Agtech Breakthrough has awarded Highland Ag’s MarketWatch for “Analytics Innovation of the Year”.  AgTech Breakthrough, a prominent market intelligence organization, annually honors top-performing companies, technologies, and products within the global agricultural and food technology sectors.

One-of-a-Kind Solution

By leveraging the power of data analytics, Highland Ag MarketWatch empowers businesses in the fresh produce industry to make data-driven decisions, optimize their operations, and seize opportunities in a rapidly evolving market. It revolutionizes the way agricultural businesses approach market analysis and helps them stay competitive in a dynamic industry.


Summary Level Data
  • Outdated Aggregation Methods
  • Word of Mouth
  • Inaccurate
  • Insufficient Content
  • Limited Package Type Visibility
  • Inopportune


Transactional Data
  • True Market Intelligence
  • Automated Through Your ERP
  • Aggregated & Anonymized
  • Performance Benchmarking
  • All Commodities Globally
  • Every 30 Minutes - 24/7/365
Who We Integrate With

We integrate directly with ERP systems to ensure the integrity of the data we aggregate and make available to our subscribers. We never rely on spreadsheets or cloud data hosts. This makes our system completely automated, touchless, and true.  Our integration journey is ongoing, and we’re not stopping here. If your ERP system isn’t listed below, feel free to reach out to us; we can still accommodate and seamlessly integrate with your preferred ERP.