A large fresh produce operation has many teams and partners working together to ensure that ultimately, shelves are stocked and families are fed. As a fresh produce brand, you’re responsible for communicating the data needed for your grower partners to run their day-to-day operations. But making sure your grower partners have everything they need to keep their farms running can be a big task.
That is, until now.
Enter: Highland Ag MarketWatch
Highland Ag MarketWatch® is a SAAS software created specifically for the fresh produce industry by long-time industry leaders. The software aggregates data from several fresh produce-specific ERPs to provide real-time insights, including market pricing, inventories, freight rate, and trends. It’s faster than traditional ways of gathering information, and it keeps every arm of your operation informed.
How Highland Ag MarketWatch® Can Improve Grower Relations
Adapting to Market Trends
Staying on top of trends can help your brand provide what your customers need. With Highland Ag MarketWatch®, you can easily track trends with your growers. The software pulls data from ERPs in real time, and provides a visual representation of market data. Arming your growers with the data can give them a macro and micro view of their operation and the category as a whole, which can lead to cost savings, efficiencies, and an overall better product.
Improving Performance
Not only can you track the category trends, but you can also see your own portfolio performance, and measure how that stacks up against the rest of the category. Highland Ag MarketWatch® allows you an opportunity to compare your go-to-market strategy and improve performance over time. Using these data points in conversations with growers can be extremely valuable to them.
Pack Style Confidence
We’ve all been there – it’s Monday morning and the USDA information isn’t out yet to determine which pack style to use this week. Because Highland Ag MarketWatch® is integrated with ERPs, data comes in quicker, meaning that teams can grab the right pack style without wasting precious time and avoid repacking.
Currently, Highland Ag has launched Highland Ag MarketWatch® for domestic blueberries and strawberries, but we’re adding more all the time. If you’re wanting to see what this pro-competitive software platform can do for your business, contact us today!
